Geetika Batraa
Founder Goldfishpr | PR Strategist | Keynote Speaker
Q1. Can you share your journey of founding Goldfish PR? What inspired you to start?
Geetika Batraa’s journey in transforming businesses into brands is driven by her deep-rooted experience and understanding, shaped by her business family background. Having seen both sides of the table and worked across diverse industries, she crafts strategies based on real- world insights rather than conventional textbook methods. Her expertise extends beyond branding—she is a visionary in concept creation, production, and execution. She has successfully organized and executed some of the most impactful corporate and healthcare
conferences. A Passion for Creating Impactful IPs Geetika’s passion for innovation has led her to establish unique intellectual properties (IPs), including: Comicstree A platform dedicated to women from all walks of life who have a flair for comedy and humour. In today’s fast-paced, stress-filled world, Comicstree provides a stage for women to spread laughter and joy. WCCA (Women Coach & Counsellor Awards) – A movement to recognize and celebrate the unsung hero’s women who transform lives through their expertise and dedication. This includes professionals in fitness, education, technology, sports, business, career guidance,
motivation, spirituality, fashion, styling, marriage counseling, health, happiness, and overall lifestyle enhancement. As WCCA gears up for its much-anticipated launch this International Women’s Day, it is already making waves, traveling to different cities to honor and uplift the coaching and counseling community.
Geetika Batraa
Founder Goldfishpr | PR Strategist | Keynote Speaker
Q1. Can you share your journey of founding Goldfish PR? What inspired you to start?
Geetika Batraa’s journey in transforming businesses into brands is driven by her deep-rooted experience and understanding, shaped by her business family background. Having seen both sides of the table and worked across diverse industries, she crafts strategies based on real- world insights rather than conventional textbook methods.
Her expertise extends beyond branding—she is a visionary in concept creation, production, and execution. She has successfully organized and executed some of the most impactful corporate and healthcare conferences. A Passion for Creating Impactful IPs Geetika’s passion for innovation has led her to establish unique intellectual properties (IPs), including: Comicstree A platform dedicated to women from all walks of life who have a flair for comedy and humour. In today’s fast-paced, stress-filled world, Comicstree provides a stage for women to spread laughter and joy. WCCA (Women Coach & Counsellor Awards) – A movement to recognize and celebrate the unsung hero’s women who transform lives through their expertise and dedication. This includes professionals in fitness, education, technology, sports, business, career guidance, motivation, spirituality, fashion, styling, marriage counseling, health, happiness, and overall lifestyle enhancement. As WCCA gears up for its much-anticipated launch this International Women’s Day, it is already making waves, traveling to different cities to honor and uplift the coaching and counseling community.
Q2. What does "Helping Businesses Become Brands" mean to you?
This phrase is incredibly close to my heart. Starting a business is like nurturing a child—it demands passion, dedication, and relentless effort. Even if you’re not a biological parent, the feeling is deeply understandable. You pour your heart, time, and resources into something you believe in, shaping it with love and hard work. Watching it grow just like a seed you plant or a baby you conceive—brings an unmatched sense of fulfilment. There’s no greater high than being recognized for your work. Every struggle, every moment of doubt, and every sleepless night suddenly transform into pride, validation, and clarity. It reassures you that you’re on the right path and helps you refine your vision. For me, seeing people happy and their businesses thriving is my biggest reward. Helping brands gain visibility, understand their target audience, and implement the right tools excites me. More than just a PR professional, I act as a guide—advising them on what works best within their budgets and emphasizing the importance of smart marketing, even for those who believe they have none. Whether new or established, every business holds immense potential—it just needs the right direction to tap into its market. I love doing this, and I do it with all my heart At Gold Fish PR & Communications, we embrace this evolution, ensuring that brands don’t just exist but thrive in the modern landscape.
Q3. In today’s fast-paced digital world, how has PR evolved?
PR today is no longer just about media connections; it’s about strategic storytelling that resonates across digital platforms, ensuring brand recall and audience engagement. With the power of digital PR, brands can transcend geographical limitations through social media, influencer collaborations, and online publications, reaching global audiences while maintaining a strong local presence. The integration of AI-driven insights, social listening, and interactive campaigns enables brands to communicate directly, build trust, and shape real-time perceptions. At Gold Fish PR, we seamlessly blend PR with digital marketing, performance marketing, and branding strategies, leveraging SEO-optimized press releases, paid media amplification, and social storytelling to keep brands visible, relevant, and impactful in an ever-evolving digital landscape
Q4. Gold Fish PR: Helping Businesses Become Brands
Whether you’re a new business looking for visibility or an established brand aiming to strengthen its market presence, we ensure that your story is heard by the right people, at the right time, through the right channels. We don’t just do PR. We build brands. And we do it with strategy, passion, and heart. Growing businesses face numerous challenges, from recognizing the target audience and ensuring effective communication across multiple platforms to brand positioning in a competitive market. Consistently creating high-quality content that resonates with audiences is crucial, yet many brands struggle with identifying the right PR and marketing agencies to amplify their message. Moreover, some businesses underestimate the significance of PR and marketing, failing to see how visibility drives credibility. Ultimately, success lies in building meaningful connections with the audience, fostering trust, and ensuring long-term brand loyalty. At Gold Fish PR, we help businesses identify their audience, refine their brand positioning, enhance visibility, and create impactful communication strategies. Whether it’s PR, branding, digital marketing, or influencer collaborations, we ensure your brand doesn’t just exist—it thrives.
Q5. Can you share a memorable PR campaign that had a significant impact?
The Wellness Co. Awareness Campaign
We began our journey with The Wellness Co. a pioneering brand that emerged post-COVID to introduce India to the concept of wellness through biohacking. Their technology-driven treatments and therapies offered multiple benefits—all non-invasive, except for one: the Wellness Drip, an invasive treatment they were keen to promote. Back then, wellness and vitamin drips were perceived as a luxury or even an alien concept in India. Most people, especially in this region, associated IV drips solely with medical conditions rather than a proactive approach to health and wellness. Shaping perceptions and building awareness require more than just marketing—it’s about creating meaningful conversations and shifting mindsets. Through strategic PR and interactive engagement, The Wellness Co. successfully transformed wellness drips from a niche luxury to a widely accepted household necessity. By implementing small gatherings and high-tea sessions, they introduced the concept in a comfortable, engaging environment, educated audiences on its safety and effectiveness, and positioned it as a proactive wellness choice. This transformation highlights the power of storytelling, targeted communication, and authentic brand connections, proving that visibility alone isn’t enough—shaping narratives is what drives lasting impact.
Q6. How is Gold Fish PR: Turning Demand into Necessity?
At Gold Fish PR & Communications, we don’t just market products—we create demand and shape perceptions. Our expertise lies in strategically positioning brands so that their offerings evolve from being seen as a luxury to an essential part of daily life.
1 We educate the audience on why they need your product.
2 We shift mindsets by making innovative concepts relatable and accessible.
3. We build trust & credibility, ensuring your brand isn’t just noticed but valued.
From wellness to lifestyle, tech to services, we help brands seamlessly integrate into their customer’s lives—not as an option, but as a necessity. We don’t just promote, we transform.
Q7. What common mistakes do businesses make in PR and branding?
Exactly! One of the biggest misconceptions is that PR and branding should directly drive sales, when in reality, they focus on awareness, credibility, and long-term brand positioning.
Here’s how I usually explain it:
* PR & Branding = Planting Seeds
They build recognition, trust, and reputation, which ultimately influence purchase decisions. It’s about making your brand memorable so that when a customer is ready to buy, they choose you over competitors.
* Marketing & Sales = Harvesting the Crops
Marketing activities like paid ads, email campaigns, and lead generation are more sales-driven. They work best when PR and branding have already created a strong foundation.
Because of this confusion, many brands expect PR and branding to show immediate, tangible ROI like sales, but their actual value is long-term visibility and customer loyalty.
Q8. Why PR & Branding Matter . PR vs. Branding vs. Marketing vs. Sales what do you suggest?
1.The impact on visibility, credibility, and business growth.
2.Clearing up common misconceptions.
Q9. What’s next for Goldfish PR? Any exciting projects on the horizon?
Working on the IP – WCCA – women Coach & counsellor Awards – to build it globally – An undue recognition to the unsung heroes – coaches and mentors.
Q10. Success mantra & Motto?
Not sure on the success mantra- but I certainly work on the motto – Set your intentions right, it always work in your favour.